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HX (Hurtigruten Expeditions), World Leader in Sustainable Expedition Travel, announces Alex Dichter as New Chairman

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HX (Hurtigruten Expeditions), World Leader in Sustainable Expedition Travel, announces Alex Dichter as New Chairman

Travel Industry Veteran & Strategist Strengthens Formidable Leadership Team, As Global Expedition Operator Splits From Coastal Operations & Positions Itself For Further Growth

London, 19 March 2024: HX (Hurtigruten Expeditions) today announced the appointment of Alex Dichter, Leader of McKinsey’s Global Travel practice, as their new Chairman of the Board. The appointment follows HX`s recent rebranding, as a next step towards HX being a fully standalone company to further position HX for global growth and worldwide recognition as a leader in the expedition space.

“With both HX and Hurtigruten having revealed their new names and brand identities, we are well positioned to deliver the Group strategy and create two distinct businesses. The appointment of Alex Dichter as the new Chairman of HX, is the next step towards establishing a fully autonomous company with its own dedicated board and Executive Leadership Team said Daniel Skjeldam, CEO, Hurtigruten Group.

With over 25 years of experience in the industry, Dichter currently serves as the head of McKinsey’s Boston office. His exceptional professional background and extensive experience in some of HX`s key growth markets, uniquely qualify him to assume this role as he prepares for retirement from McKinsey next year. A personal passion for travel and a strong belief in the enduring trend of seeking experiences over material goods make him a natural fit for the company’s ethical and mindful travel approach.

“We have an unparalleled depth of knowledge in exploration and adventure travel, and the consistent feedback from our guests is overwhelmingly positive,” said Daniel Skjeldam, CEO, Hurtigruten Group. “HX has built one of the strongest executive leadership teams in the industry. As we look to enhance our board and management with even greater experience and expertise, I’m thrilled to have Alex join us for this next stage,” he continued.

Dichter noted, “I have witnessed the tremendous growth potential in the expedition market as travelers increasingly seek meaningful experiences. HX`s expertise, unwavering commitment to sustainability, and long-standing support of scientific research and local communities clearly position them as a leader in their field.”

As HX establishes itself as a standalone brand and business — separate from its sister-company, Hurtigruten — Dichter joins at a juncture where it is more favorably positioned than ever before to pursue its growth potential. His valuable input and wealth of experience will bring an informed eye to an already powerful strategy.

“I’m thrilled to come on board during this pivotal and exciting phase of HX`s growth journey,” Dichter concluded.

About HX

In 1896, HX (Hurtigruten Expeditions), set out on a journey of exploration from its homeland in Norway. Driven by a passion to discover what lies beyond the horizon, they sailed in the wake of the pioneering seafarers who were redrawing the world’s boundaries.

Today, HX is the leading expedition cruise company, taking guests to over 250 destinations in more than 30 countries worldwide. With onboard lectures and science centres, HX is committed to ensuring guests return home with a deep understanding and love of the places they explore.

HX is on a mission to be the world’s most-sustainable expedition company. They led the industry by being the first to ban heavy fuel oil and single-use plastics. In 2019, HX unveiled the world's first battery hybrid-powered cruise ship.


Anne Solsvik

Anne Solsvik

Press contact VP Communication and Public Affairs Hurtigruten +47 99598796

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