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HX's (Hurtigruten Expeditions) Chief Commercial Officer Alex Delamere-White
HX's (Hurtigruten Expeditions) Chief Commercial Officer Alex Delamere-White

Press release -

HX (Hurtigruten Expeditions) Strengthens Global Commercial Leadership Team Following Rebrand

London, United Kingdom (January 12, 2024) - HX (Hurtigruten Expeditions), the experts in expedition travel, has announced changes in roles at a global level including Alex Delamere-White’s official appointment as Chief Commercial Officer (CCO), following six months as acting interim CCO.

Based out of the new HX HQ in London, Alex will bring the global functions under one leadership model to further fuel HX’s long-term growth plans, including newly evolved roles for Nathaniel Sherborne and Jim Sayer. Jim is appointed to SVP Global Marketing bringing together the global marketing functions under his leadership. As MD & VP Europe and Global Sales Enablement, Nathaniel will extend his remit to include Europe and a new Global Sales Enablement Function, driving the co-ordination of B2B activities for HX globally with a core focus on being easy to do business with.

A well-seasoned FTSE 100 leader in travel, leisure, and hospitality, Alex brings with him a broad range of cruise experience having led multi-site sales and marketing teams, e-commerce as well as loyalty programs for Carnival UK including P&O Cruises, Cunard, and Princess Cruises for over a decade. Most recently he was Chief Commercial Officer for McCarthy Stone, a leading property developer.

Alex Delamere-White, CCO, HX (Hurtigruten Expeditions) said, “The last six months has seen pivotal change for HX, and I’m excited to see what the future holds for the business. My main focuses will be to continue to upweight our concentrated efforts on B2B, making long-term investments in our partnerships with the travel trade, as well as strengthening our commercial performance and resources globally.”

Daniel Skjeldam, CEO, HX (Hurtigruten Expeditions) said, “We are pleased to confirm Alex as our CCO for HX, leading our global commercial organisation. Over the last six months he has led with expertise, experience and the passion necessary for us to reach our growth potential and serve our trade partners and guests to a level that is best in class. As HX embarks on the next phase of its journey under our new name and brand, I look forward to seeing Alex and the team continuing to expand our position as world leaders in sustainable exploration travel.”

For more information about HX and its immersive expedition cruises, please visit


About HX

In 1896, HX (Hurtigruten Expeditions), set out on a journey of exploration from its homeland in Norway. Driven by a passion to discover what lies beyond the horizon, they sailed in the wake of the pioneering seafarers who were redrawing the world’s boundaries.

Today, HX is the leading expedition cruise company, taking guests to over 250 destinations in more than 30 countries worldwide. With onboard lectures and science centres, HX is committed to ensuring guests return home with a deep understanding and love of the places they explore.

HX is on a mission to be the world’s most-sustainable expedition company. They led the industry by being the first to ban heavy fuel oil and single-use plastics. In 2019, HX unveiled the world's first battery hybrid-powered cruise ship.


Becca Singelenberg

Becca Singelenberg

PR and Communications Manager Hurtigruten Expeditions, Global +1 (301)-785-8163
Johnny Stanley-Brown

Johnny Stanley-Brown

Head of PR (UK & EMEA) Hurtigruten Expeditions & Hurtigruten +447570674466
Hurtigruten Group

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0150 Oslo