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Air Greenland CEO, Jacob Nitter Sørensen, and HX CEO, Daniel Skjeldam, at the partnership ceremony alongside MS Fridtjof Nansen in Nuuk
Air Greenland CEO, Jacob Nitter Sørensen, and HX CEO, Daniel Skjeldam, at the partnership ceremony alongside MS Fridtjof Nansen in Nuuk

Press release -

HX (Hurtigruten Expeditions) Announces Strategic Partnership with Air Greenland for 2025 Itineraries

London, UK (June 20, 2024) HX (Hurtigruten Expeditions), the world's leading expedition cruise operator, is excited to announce a strategic partnership with Air Greenland, enhancing the travel experience for its guests. This pioneering collaboration marks HX as the first expedition cruise company to invest in such a partnership, aligning with Greenland's developing tourism economy.

From 2025, HX will fly guests directly into the capital, Nuuk, debuting three new ‘Grand Greenland’ itineraries aboard the hybrid-battery-powered MS Fridtjof Nansen. The voyages will spend more time on the destination’s west coast and explore further north than ever before, including a voyage to Thule and Kane Basin, exploring the northern limit of the world.

Guests will benefit from flying on Air Greenland planes, which offer favourable departure and arrival times from convenient hubs, including Copenhagen. Additionally, as part of the collaboration, travellers with HX will have the opportunity to enjoy brand-new pre- and post-cruise programs. These offerings include stays at the dramatic waterfront lodges in Ilimanaq, which provide stunning views of towering icebergs, as well as unique local activities, such as fishing trips in Nuuk, offering an authentic taste of Greenlandic culture.

HX CEO, Daniel Skjeldam, speaking alongside Air Greenland CEO, Jacob Nitter Sørensen, at a recent event in Nuuk, highlighted the collaboration's significance: "Greenland's breathtaking landscapes and resilient people inspire us daily at HX. We are committed to contributing to Greenland's sustainable growth and development."

The partnership aims to enhance connectivity between Greenland and the world, fostering economic and social value creation. "We are honoured to partner with Air Greenland in a way that upholds fairness and promotes sustainability, with the aim of setting a new standard for community-focused tourism," Skjeldam added.

HX and Air Greenland share a vision of sustainable tourism, innovation, and community engagement. This collaboration goes beyond a commercial agreement, striving for robust growth opportunities for all Greenlanders. "Our mission is to ensure our guests leave with a deep appreciation and love for Greenland," Skjeldam concluded.

For more information about HX and its immersive expedition cruises, please visit

A traditional performance by Greenlandic artist Varna Nielsen at the partnership celebration


About HX

In 1896, HX (Hurtigruten Expeditions), set out on a journey of exploration from its homeland in Norway. Driven by a passion to discover what lies beyond the horizon, they sailed in the wake of the pioneering seafarers who were redrawing the world’s boundaries.

Today, HX is the leading expedition cruise company, taking guests to over 250 destinations in more than 30 countries worldwide. With onboard lectures and science centres, HX is committed to ensuring guests return home with a deep understanding and love of the places they explore.

HX is on a mission to be the world’s most-sustainable expedition company. They led the industry by being the first to ban heavy fuel oil and single-use plastics. In 2019, HX unveiled the world's first battery hybrid-powered cruise ship.


HX Hurtigruten Expeditions Press Duty Phone

HX Hurtigruten Expeditions Press Duty Phone

Press contact +47 47 666 888
Becca Singelenberg

Becca Singelenberg

PR and Communications Manager Hurtigruten Expeditions, Global +1 (301)-785-8163
Johnny Stanley-Brown

Johnny Stanley-Brown

Head of PR (UK & EMEA) Hurtigruten Expeditions & Hurtigruten +447570674466
Hurtigruten Group

Langkaia 1
0150 Oslo