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HX Announces Partnership With Ocean Bottle to Combat Marine Plastic Pollution

Press release -

HX Announces Partnership With Ocean Bottle to Combat Marine Plastic Pollution

Launched ahead of World Oceans Day, the initiative will provide complimentary reusable Ocean Bottles, which fund the collection of ocean-bound plastic, to every HX guest

London, UK (June 6, 2024) HX (Hurtigruten Expeditions), the world's leading expedition cruise company, has announced a partnership with Ocean Bottle, a social impact and reusable water bottle brand turning the tide on ocean-bound plastic. The initiative, launching ahead of World Oceans Day on June 8, is a step in HX’s ongoing commitment to being the most sustainable expedition company in the world, building on its landmark decision to become the first cruise line to ban single-use plastics back in 2018.

Every guest embarking on an HX journey will receive a complimentary reusable Ocean Bottle, which funds the collection of 1,000 plastic bottles in weight. “We are thrilled to embark on this journey with Ocean Bottle," said Stefan Engl, VP Hotel Operations. "Together, we recognize the urgent need to protect our oceans and combat the pervasive issue of plastic pollution in marine environments. By providing each guest with a complimentary Ocean Bottle, part of our 'Adventure is All-Inclusive' offering, we're not only mitigating waste but also contributing to the preservation and cleaning up of our oceans, amplifying our impact.”

Ocean Bottle is turning the tide on ocean-bound plastic. Each Ocean Bottle funds the collection of 1,000 plastic bottles in weight. Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial security. So far, Ocean Bottle has collected 14,164,500 kilograms of plastic via its partners: grassroots organizations in coastal communities in countries such as Indonesia, India and Ghana - the equivalent to 1 billion plastic bottles in weight.

"We’re proud to partner with HX, a leader in the cruise expedition industry known for innovations like banning single-use plastics and launching the first battery hybrid-powered cruise ship. By partnering with us and funding the collection of ocean-bound plastic waste, HX is taking their commitment to environmental stewardship even further. With a whopping 507,058 kg of plastic waste collected, they've prevented the equivalent of 44,604,000 plastic bottles from entering the ocean - a great example of taking action, leading up to World Oceans Day!" said Will Pearson, Co-founder and CEO of Ocean Bottle.

HX's longstanding commitment to ocean conservation includes regular beach cleanups and supporting critical research through its Science & Education program. Covering over three-quarters of the planet and home to over 90% of known wildlife, oceans are vital for human life, yet much remains unexplored. HX, with its fleet of state-of-the-art expedition ships, plays a crucial role in reaching remote regions to collect vital scientific data. From understanding whale migrations and phytoplankton communities to cloud observations and the Northern Lights, HX's onboard Science & Education Teams, alongside guests, capture and analyze invaluable data to support global research efforts.

The collaboration also ties into HX’s 1893 Ambassador Loyalty program, where Level 1 members can redeem a 10% discount and Level 2 members can receive a 20% discount when they make a purchase on the Ocean Bottle website.

HX recently published its 2023 ESG Report, highlighting HX’s dedication to environmental stewardship and responsible business practices. Notable achievements include major strides towards waste reduction, including a 30% reduction in waste per guest (22% in food waste per guest) and a 16% reduction in water consumption. HX is committed to achieving 100% reuse and recycling of all waste streams by 2030.

For more information about HX and its immersive expedition cruises, please visit


About HX

In 1896, HX (Hurtigruten Expeditions), set out on a journey of exploration from its homeland in Norway. Driven by a passion to discover what lies beyond the horizon, they sailed in the wake of the pioneering seafarers who were redrawing the world’s boundaries.

Today, HX is the leading expedition cruise company, taking guests to over 250 destinations in more than 30 countries worldwide. With onboard lectures and science centres, HX is committed to ensuring guests return home with a deep understanding and love of the places they explore.

HX is on a mission to be the world’s most-sustainable expedition company. They led the industry by being the first to ban heavy fuel oil and single-use plastics. In 2019, HX unveiled the world's first battery hybrid-powered cruise ship.

Alaska | Antarctica | Galapagos | Greenland | Iceland | Northwest Passage | Svalbard

About Ocean Bottle

Co-founded in London in 2018 by Will Pearson and Nick Doman, Ocean Bottle is a social impact brand first, reusable water bottle brand second. Ocean Bottle enables individuals and organisations to have a global impact on stopping ocean-bound plastic. Each Ocean Bottle funds the collection of 1000 plastic bottles in weight.

The company donates 15% of revenue per product to achieve that goal. It has supported collection projects in Indonesia, the Philippines, India, Ghana, Kenya, Brazil, and Egypt. Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial security. To date, the company has stopped over 14,164,500 kilograms of plastic, equivalent to 1 billion plastic bottles from reaching the ocean.

Ocean Bottle has recently launched new ventures based on its impact platform Ocean Co, which offers customers full traceability of where they’ve made a difference. The company has worked with over 2000+ corporate clients and some of the world’s largest companies including Credit Suisse, Google, Maersk, and Goldman Sachs.

Ocean Bottle is a high growth start up with a team of over 50 people across the UK. The company has raised over £7 million in capital from investors including Katapult Ocean, TD Veen, Twynam Investments, Redrice, Gemini and Pentland.

For more information, please visit


Becca Singelenberg

Becca Singelenberg

PR and Communications Manager Hurtigruten Expeditions, Global +1 (301)-785-8163
Johnny Stanley-Brown

Johnny Stanley-Brown

Head of PR (UK & EMEA) Hurtigruten Expeditions & Hurtigruten +447570674466
HX Hurtigruten Expeditions Press Duty Phone

HX Hurtigruten Expeditions Press Duty Phone

Press contact +47 47 666 888

Hurtigruten Group
Langkaia 1
0150 Oslo