Press release -
Hurtigruten Tops NABU Environmental Ranking for Fourth Consecutive Year
Hamburg/Oslo, 11 September 2025 – In the latest cruise ship ranking by the Nature and Biodiversity Conservation Union (NABU Germany), the company has once again secured the top position — this year, alongside Havila. With this result, Norwegian operators once more lead the field.
NABU’s recognition highlights both the measures already implemented to reduce emissions across Hurtigruten’s fleet and the company’s forward-looking Sea Zero project. Sea Zero is the company’s research and development project to design a ship that can sail with zero emissions in normal operations.
“We are truly pleased that NABU has acknowledged our work with sustainability once again. Retaining the top spot this year confirms that we are on the right track,” said Hedda Felin, CEO of Hurtigruten.
This recognition also holds particular significance for travellers from German-speaking markets. “Our guests consciously choose Hurtigruten because we combine authentic travel experiences with a commitment to environmental responsibility. Being ranked first once again by NABU reaffirms our position and motivates us to consistently pursue our sustainability goals,” added Marius Griego, VP Sales & Marketing DACH at Hurtigruten.
Hurtigruten is driving sustainability in the cruise industry through hybrid retrofitting, innovative fuel solutions, and extensive research and development efforts. Earlier this year, MS Nordlys became the fourth ship in the fleet to be upgraded with battery-hybrid propulsion. Alongside fleet modernisation, Hurtigruten reduced Scope 1 emissions per guest by 9% and cut SOx emissions by 45% in 2024 compared to 2023.
Topics
Since 1893, Hurtigruten has connected Norway’s coastal communities. They transport locals, cargo, and international guests to 34 ports along the legendary 12-day round trip between Bergen and Kirkenes - sailing what is often called ‘the world's most beautiful voyage’.
Today, their custom-built fleet offers authentic, immersive experiences, showcasing the natural beauty and cultural richness of this stunning coastline and the communities that call it home.
Committed to setting a higher standard for more sustainable travel initiatives, their fleet includes four battery-hybrid powered ships, while they prioritise energy efficiency, responsible waste management and locally sourced ingredients. Through their ambitious Sea Zero project, Hurtigruten aims to develop their first ship that can sail emissions-free in normal operations on the Norwegian coast by 2030.
Hurtigruten operates year-round, offering two different experiences: the Original Coastal Express voyages and the premium, all-inclusive Signature voyages, dedicated to Svalbard (summer) and the North Cape (winter).
