Hurtigruten Launches Fall Promotion Following Strong Summer Booking Growth

New York City, USA (September 3, 2025) – Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has launched its annual fall sale following a record summer of bookings. The campaign, Reconnect in Norway, is live until November 16, 2025, valid for travel between October 2025 and September 2026.

Customers can now book Hurtigruten’s Original Voyages, which the cruise line has operated since 1893, at up to 30% off, or its premium, all-inclusive Signature Voyages, which launched in 2023 and includes the Svalbard Line and the North Cape Line, at up to 25% off. All Hurtigruten’s itineraries are available as full round-trips, Northbound, or Southbound, ranging from six to 14 nights.

“Following such strong growth in bookings this summer, Norway and Hurtigruten’s itineraries are in higher demand than ever. Bookings for our Signature Voyages were up more than 70% this summer, confirming our product is perfectly suited for the discerning North American traveler. With our fall campaign, we’re inviting North Americans to reconnect with wonder, nature, and the beauty of the world around them and to experience Norway in a way no other cruise company can offer. We have worked closely with the local coastal communities for more than 132 years, and our crew are the most knowledgeable and passionate, offering our guests a truly unique cruise experience unlike any other in the world,” said Carly Biggart, Head of Hurtigruten in the Americas.

Due to the growing demand for Svalbard, Hurtigruten also announced two new itineraries launching next summer: a 17-day and 13-day Arctic Norway Frontier adventure combining the Svalbard Line with land tours. As of next summer, the Svalbard Line will also double its capacity with the addition of MS Midnatsol.

To book any of Hurtigruten’s sailings part of the Reconnect in Norway sale, please contact your favorite travel advisor or Hurtigruten directly at Hurtigruten.com or 1.888.493.9403.

Terms and conditions for Hurtigruten’s fall promotion can be found here.

-ENDS-

For more information, please contact:

Anders Lindström

Head of PR & Communications, the Americas

646.944.9029

Anders.Lindstrom@hurtigruten.com

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