Hurtigruten Appoints Matt DeWitte as VP, Sales and Marketing, Americas

SEATTLE, WASHINGTON (August 31, 2026) – Hurtigruten, the undisputed authentic travel expert on Norway and its stunning coastline, has appointed Matt DeWitte as its new Vice President, Sales and Marketing, Americas. This marks Matt’s return to the original Hurtigruten brand, where he served as Head of Marketing, Americas, from August 2022 until the brand split with HX Expeditions in January 2025. Matt then took on the role of Head of Marketing, Americas, Australia and New Zealand for HX.

“We are so pleased to welcome Matt DeWitte back to Hurtigruten. Matt is an experienced leader who has consistently demonstrated strong delivery throughout his career. He brings solid and extensive marketing knowledge, combined with deep, firsthand knowledge of both our trade and B2C business in North America. He is already well known to many of our key partners and colleagues, and we are confident he will build on the strong work already underway. North America is a crucial market for our growth plans, and this year we have seen record growth,” said Iain Powell, Chief Commercial Officer, Hurtigruten.

“I'm incredibly honored to return to Hurtigruten and to once again represent such an iconic travel brand. What makes this even more special to me is to be able to reunite with my talented former colleagues who have been driving the unprecedented growth here in North America, as well as colleagues back in Europe. Together, I'm looking forward to creating additional value for the brand and delivering exceptional experiences for our guests,” said Matt DeWitte, VP, Sales and Marketing, Americas.

Matt DeWitte’s first day in the role of VP, Sales and Marketing, Americas is August 31, 2026.

For more information, please contact:
Anders Lindström
Head of PR & Communications, the Americas
646.944.9029
Anders.Lindstrom@hurtigruten.com