Press release -
Hurtigruten Appoints Hayley Moore as Vice President of Sales and Marketing for the UK & Emerging Markets
London, UK (October 27, 2025) – Hurtigruten, the leader in iconic Norwegian coastal voyages, has announced the appointment of Hayley Moore as Vice President of Sales and Marketing, UK & Emerging Markets.
In this senior leadership role, Hayley will lead Hurtigruten’s sales and marketing strategy across the UK and high-growth emerging markets in EMEA, spanning both B2B and B2C channels. She will oversee the UK-based team to drive growth and revenue in one of the company’s most important markets and in new territories with strong potential for expansion.
“We are thrilled to welcome Hayley to the team,” said Iain Powell, Chief Commercial Officer at Hurtigruten. “Her impressive experience across both sales and marketing, combined with her deep understanding of the trade and consumer landscape, make her the ideal leader to accelerate our growth in these key markets. Hayley’s strong commercial acumen and extensive industry relationships will be invaluable as we continue to inspire more travellers to explore the Nordics with Hurtigruten.”
Hayley joins Hurtigruten from Princess Cruises, where she has held senior roles, most recently as Sales Director for the UK and Europe. Over the past three years, she has played a pivotal role in managing multiple international markets and strengthening strategic trade partnerships. Her career includes leadership positions across brands such as P&O Cruises and Kingfisher PLC, giving her a unique blend of creative marketing insight and data-driven commercial expertise.
“For me, cruising has always been about discovery and connection. These values are deeply personal and ones I see reflected in Hurtigruten’s experiences for so many guests,” commented Hayley Moore, incoming Vice President of Sales and Marketing for the UK and Emerging Markets. “I’m honoured to join Hurtigruten and excited to share our stories and experiences with new audiences. I look forward to collaborating with such a talented team to elevate our sales and marketing strategies, connect with guests in new ways, and drive the next wave of growth.”
Hayley’s appointment follows a highly competitive recruitment process, which attracted a strong field of candidates from across the industry - a reflection of Hurtigruten’s reputation as a pioneering leader in the travel industry and its growing momentum in key international markets.
“We’re immensely proud of Hayley and all she’s achieved during her time at Princess Cruises,” said Eithne Williamson, Vice President Princess Cruises UK & Europe. “Her leadership, drive and passion have played a key role in shaping our sales strategy and strengthening our partnerships. Hayley will be greatly missed, and we thank her for her significant contribution. We wish her every success in this new chapter with Hurtigruten.”
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Since 1893, Hurtigruten has connected Norway’s coastal communities. They transport locals, cargo, and international guests to 34 ports along the legendary 12-day round trip between Bergen and Kirkenes - sailing what is often called ‘the world's most beautiful voyage’.
Today, their custom-built fleet offers authentic, immersive experiences, showcasing the natural beauty and cultural richness of this stunning coastline and the communities that call it home.
Committed to setting a higher standard for more sustainable travel initiatives, their fleet includes four battery-hybrid powered ships, while they prioritise energy efficiency, responsible waste management and locally sourced ingredients. Through their ambitious Sea Zero project, Hurtigruten aims to develop their first ship that can sail emissions-free in normal operations on the Norwegian coast by 2030.
Hurtigruten operates year-round, offering two different experiences: the Original Coastal Express voyages and the premium, all-inclusive Signature voyages, dedicated to Svalbard (summer) and the North Cape (winter).
