Hurtigruten announces new leadership structure in APAC

Damian Perry confirmed to lead a dedicated Hurtigruten APAC Team.

Oslo, Norway (5 December 2024) – Hurtigruten, renowned for its iconic Norwegian coastal voyages, is strengthening its presence in the Asia-Pacific (APAC) region by establishing a dedicated team for sales operations. This move follows the recent announcement of an ownership change and Hurtigruten's transition to full independence from HX in January 2025.

Damian Perry will lead the Hurtigruten team in APAC and will continue to bring his extensive industry experience and passion for the brand to the region, as he has done so successfully over the past seven years. This will ensure Hurtigruten maintains a strong presence in the market and can progress further ambitions for its guests from the region.

“We are looking forward to taking the next step with our dedicated Hurtigruten team in APAC as we move into 2025,” said Hedda Felin, CEO of Hurtigruten. “I am pleased to confirm we have secured Damian Perry to continue to lead this work for us, as he brings invaluable insight and knowledge of the industry, as well as stability for the team and local partners. These elements are essential for executing our strategy in the region.

“After visiting Australia earlier this year, and experiencing the overwhelming positive feedback from trade partners, along with our strong team, I am certain that we will see increased enthusiasm and support for Hurtigruten in the region.”

According to Perry, Hurtigruten will continue to deliver a rich, cultural, environmentally conscious guest experience, building on its history of over 130 years as the leading expert on the Norwegian coast and Svalbard.

“We will offer our same committed and robust expertise across our fleet of nine ships – which has recently seen the addition of MS Midnatsol – always prioritising safety and customer experience. Additionally, we’re looking to continue expanding our tour range and packaging to meet the local market’s demands.

“We remain a progressive, world-leading organisation with a broad scope on sustainability and with the Sea Zero project on the horizon – the world’s first ship with zero-emission propulsion – Hurtigruten will continue to lead the industry for years to come.”

In APAC, Hurtigruten has achieved consistent month-on-month sales targets and exceptional results above 100% growth for 2026 departures YOY.

To support the growth and focus of Hurtigruten’s business in APAC, the business is appointing Marisa Jones, currently Marketing Manager, to Head of Marketing for Hurtigruten.

“Over the past two years, I’ve been proud to be part of Hurtigruten’s growth, including launching our premium Signature voyages in APAC and the development of our recently launched brand platform. Hurtigruten’s authentic Norwegian spirit, exceptional quality, and commitment to sustainability define our story and position us to lead the future of sustainable travel with innovative, market-leading experiences. It’s an incredibly exciting time to be aboard," said Ms Jones.

The company also announced a new position of Hurtigruten’s Head of Sales – APAC. Perry said recruitment would take place over the next month, describing it as, “One of the industry’s most desirable roles under the inspiring leadership of Hedda Felin, and for one of travel’s most iconic brands.

“Hurtigruten will announce the placement of existing team members mid-December once we have finalised the consultation and planning process and share details of additional new vacancies for our business, setting the stage for the journey into 2025,” said Perry.