Skip to content
Hedda Felin, the new CEO of Hurtigruten Norway
Hedda Felin, the new CEO of Hurtigruten Norway

Press release -

Hedda Felin named CEO of Hurtigruten Norway

Hurtigruten Group has appointed Hedda Felin CEO of Hurtigruten Norway – where she will take the helm of Hurtigruten’s iconic coastal Norway operations.

- Hedda is a highly respected executive, a true visionary and the right woman for this unique position. Her profile, values and spirit fit very well with Hurtigruten’s commitment to sustainability, local communities and creating unique experiences, says Hurtigruten Group CEO Daniel Skjeldam.

To prepare for future growth, Hurtigruten Group has reorganized its cruise operations in two different entities: Hurtigruten Expeditions and Hurtigruten Norway.

Hurtigruten Norway’s coastal operation – running for almost 130 years and known as “The Most Beautiful Voyage in the World” – will from 2021 consist of seven custom-built, smaller cruise ships. Hurtigruten Norway will operate as a separate entity within Hurtigruten Group under Felin’s leadership.

- Passion for sustainability

Hedda Felin joins Hurtigruten from the position as Head of the CEO's office and special advisor to the CEO of the global energy giant Equinor.

- As the rest of Hurtigruten, I share a passion for sustainability, safety and communities. I’m thrilled to join the rest of the highly competent Hurtigruten Norway team and continue to combine innovation and heritage to further develop and grow a product unlike anything else on the seven seas, says Felin.

Norwegian-born Felin has broad international experience, with extensive experience from across the value chain in the energy sector. Through 14 years with Equinor, Felin has held several key leadership and top management positions. 

She was appointed Senior Vice President for UK & Ireland offshore in 2016, and sat in the International management team overseeing Equinors international activites. Previously, Felin has been heading up CSR and was Vice President of Safety and Sustainability for global exploration activities in Equinor. 

Strong heritage

Photo: ULF HANSSON/Hurtigruten

Operating on the Norwegian coast continuously since 1893, Hurtigruten Group has longer and more in-depth experience on the spectacular Norwegian coastline than any other cruise line.

Hurtigruten Norway’s iconic 2500 nautical mile voyages between Bergen and Kirkenes offer a unique combination of local travelers, goods and cruise guests on board, visiting and serving 34 communities along the rugged Norwegian coastline.

As CEO of Hurtigruten Norway, Felin will be part of the Hurtigruten Group Management Team, based out of the Hurtigruten Group’s Oslo head office. 

She will assume her new role on March 1st, 2021.

Topics


Hurtigruten Group - World leader in exploration travel

Building on 125 years of Norwegian pioneering heritage, Hurtigruten is today the world's largest expedition cruise company.

Hurtigruten’s rapidly growing fleet of custom-build expedition ships takes modern-day adventure travellers to the world’s most spectacular destinations on our Planet - from the High North to Antarctica in the south.

Being the world leader in exploration travel comes with a great responsibility. Hurtigruten is enhancing destinations and runs an responsible, sustainable global operation. Read more about Hurtigruten's sustainability efforts here.

Hurtigruten introduced the world’s first hybrid battery powered cruise ships, the MS Roald Amundsen this summer. In 2020 she is followed by sister ship MS Fridtjof Nansen. 

Contacts

HX Hurtigruten Expeditions Press Duty Phone

HX Hurtigruten Expeditions Press Duty Phone

Press contact +47 47 666 888
Hurtigruten Norway Press Duty Phone

Hurtigruten Norway Press Duty Phone

Press contact Hurtigruten Norwegian Coastal Express +4748027700
Tarjei Kramviken

Tarjei Kramviken

Press contact Communications Advisor Hurtigruten +47 97600637
Øystein Knoph

Øystein Knoph

Press contact Head of Media Operations Hurtigruten +47 977 39 224
Anders Lindström

Anders Lindström

Press contact Head of Press and Communications (Americas) Hurtigruten Expeditions & Hurtigruten +1 646 944 9029
Anne Solsvik

Anne Solsvik

Press contact VP Communication and Public Affairs Hurtigruten +47 99598796

Hurtigruten Group
Langkaia 1
0150 Oslo
Norway